Brand story
Once upon a time, in the very heart of the city of Fez
The Moroccan imperial city, empire of the craftsmanship and of the most famous artisans, there lived an ambitious boy. With big imagination, Ali, the 7 years old boy, had a peaceful and joyful childhood, a world of dreams and adventure.
One day a bad incident completely shook his universe
His priceless luminaire was broken! The enormous effort of his dad, the stories read by his mother and all the time spent under its light suddenly disappeared!
After much thought, Ali decided to fix the little luminaire himself, making his first steps in the world of coppersmith! And this was the beginning of Ali's greatest adventure!
